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From a Lidl trolley bag to thrifted berets and a vintage Louis Vuitton bag, fans attending this year’s shows proved that fashion in the capital is all about experimentation, eccentricity and a sense humour
‘Everyone experiments’ … fashion content creator Lara Grayson sports a Lidl trolley bag at London fashion week.Sundus Abdi; Photographer: Karen Stanley/the Guardian
Wed 25 Feb 2026 14.00 CET
Mahoro Seward, 30, fashion and style editor for British Vogue
What are you wearing? My suede shearling jacket and black boots are from Our Legacy, the skirt is Saint Laurent, and it’s an Olly Shinder wool shirt. I’m going to an event this evening and I wanted to wear something chic and comfortable. What do you love about London fashion week? The focus on independent talent – it’s the lifeblood of London. There’s always a strong sense of camaraderie and it doesn’t feel as corporate or rushed as other fashion weeks. It’s the London spirit!
Alice Satterthwaite, 32, stylist and content creator
What are you wearing? My red jacket is from Nova, the balloon trousers are from Arket, my bag is from Amazon, heels are Toteme and my sunglasses are Ray-Ban. What do you love about London fashion week? It’s really nice going to a fashion week in your own city. It’s great to hop on the tube and not have to spend a fortune on Ubers.
Folashade Adeyemi, 39, HR manager and stylist
What are you wearing? An oversized jacket from Namilia, a skirt from Asos, the shoes and bag are H&M Studio, the sunglasses are Versace and I’m wearing a cocktail of brooches by Leyelesi. What do you love about London fashion week? I love seeing all of the trends and incorporating the theme of the shows into my personal style. I have just been to the Bora Aksu show and I wanted to follow the whimsical theme.
Rachael Broussard, 40, style curator and creator of Posh Showroom
What are you wearing? A windbreaker from Nike, Saint Laurent skirt, and vintage Louis Vuitton bag. What do you love about London fashion week? The focus on street style, new designers and trends – London appreciates all areas of fashion.
Alex Chambers, 23, graphic designer and photographer
What are you wearing? My jumpsuit is from Nike ACG with a black poncho coat over the top. I’ve got my backpack and my camera around my neck – I always carry it with me. What do you love about London fashion week? Just people being themselves – I’ve seen a lot of experimental outfits. I’m excited to see everyone’s fits.
Makiko Takizawa, 47, model
What are you wearing? My suit and bag are from Joseph’s latest collection. What do you love about London fashion week? It’s very cold, but it’s also fun. I’m enjoying the fashion.
Kadija Omer, 29, stylist
What are you wearing? My skirt, sneaker-heels, leather jacket and faux-fur scarf are from Vinted. I love gold jewellery, it’s a staple in my east African culture. What do you love about London fashion week? It feels more intimate compared to Paris and New York fashion weeks. It’s a community and a good excuse to dress up.
Martin O’Neill, 31, photographer
What are you wearing? My blazer is from the Dublin designer Conor O’Brien. The jeans are my boyfriend’s, they are from Sandro. I’ve got on my dad’s old tie and the bag is from Uniqlo. What do you love about London fashion week? The people. There’s a stigma that people in the fashion world are standoffish, but everyone’s so welcoming and friendly. There’s just really good energy.
Clare Pennington, 37, fashion editor
What are you wearing? My dress and jacket are from Nobody’s Child, the shoes are Joni, it’s a Marella bag and Amazon tights. I wanted to look like a jolly clown. Polka dots are going away, but I’m saying: “Another season of polka dots, please!” What do you love about London fashion week? It’s the most joyful of the fashion weeks. I like the eccentricity; you can be slightly weird in London and everyone’s cool with it.
Pearl Mackie, 38, actor
What are you wearing? A dress from Bora Aksu and my wedding day earrings. As I was scrambling to get into an Uber, I saw a mum and her young son – he told me I look like a princess. What do you love about London fashion week? I’m a London girl – I was born in Brixton. It’s a nice, full-circle moment to walk down these streets near where I used to work when I was younger.
Jojo Kanda, 31, retail manager and dancer
What are you wearing? A faux-fur jacket and white shirt from Asos, trousers from Urban Outfitters, Nike trainers, and a thrifted beret, tie and sunglasses. I like mixing a clean aesthetic such as a white shirt with streetwear. What do you love about London fashion week? You don’t have to wear something branded or a big name. You can wear thrifted items and still look great. I can just be me.
Angela Baidoo, freelance senior fashion editor
What are you wearing? A suede jacket and bag from Rotate and thrifted trousers from Beyond Retro. I love preloved fashion. What do you love about London fashion week? The designers have an unbridled passion for what they do. They’re not scared to push the boundaries. I think that’s why Londoners are known for breeding talent. Young designers are the future because they design fearlessly.
Jess Cheng, 34, content creator and creative
What are you wearing? A pink co-ordinated set from Acne, bag from Paco Rabanne and boots from August Barron. It’s cold and I wanted to be a little cozy, hence the knit. I love mixing feminine and edgy pieces, and I love the colour pink.What do you love about London fashion week? The diversity of the designers; the energy just feels different.
Yomi Adegoke, 34, journalist and author
What are you wearing? A skirt and top from Bora Aksu, a headpiece from the milliner Delight’s World, and Tabi shoes by Maison Margiela. What do you love about London fashion week? I just love London fashion, full stop. I like fashion that has a sense of humour and is a little bit quirky, and no one does that better than Londoners. We don’t take ourselves too seriously, there’s a lot of risk-taking. We’re in an exciting period for young designers.
Lara Grayson, 34, senior fashion content creator
What are you wearing? A jacket from Reserved, faux-fur coat from Boohoo, ballet flats from Zara, a sparkly bag from Year Zero, and the trolley bag is a Lidl collaboration with the designer Nik Bentel. My grandpa was a tailor, he made suits for Cary Grant and Mick Jagger, so on other days I love to wear my grandparents’ clothes. What do you love about London fashion week? Everyone’s friendly and everyone experiments more than other fashion weeks.Explore more on these topics
