What does your car say about you? A global portrait of people and their rides, from Shanghai to Santa Monica

16 hours ago 8

In my novels I find that I very rarely write “a car” or “a van” or “a lorry” – I always tend to specify the marque and the model, often with some pedantic precision. Why should this be so? After all, I am a non-driver, someone who claims to be able to drive (I did learn), but who never passed his driving test. And yet, paradoxically, I’m something of a car enthusiast – a sort-of petrol-head, I confess – perhaps a consequence of spending many hours, or maybe that should be years,  in the back of minicabs that conveyed me here and there around London. In my long experience of minicab use I’ve found that most conversations with minicab drivers often end up being about cars. I’ve learned a lot.

There is another reason why I like to specify. I have a conviction that the type of car, or vehicle, that you drive is as much an expression of your personality as the clothes you wear or the decor of the home you call your own. Even the blandest of mid-price cars – the Toyota Prius, the Kia Picanto, the Volkswagen Jetta, for example – are making a covert statement about you, the owner. You chose that car – and your choice is surprisingly eloquent.

Tailors Bhola and Akash in a Piaggio van in Nashik, Maharashtra, India. It is a yellow van and the tailors sit in the back of it while working at a sewing machine
Tailors Bhola and Akash in a Piaggio van in Nashik, Maharashtra, India
Drag queens Sasha and Brett with a Toyota in Santa Monica, California, US. The drag queens are dressed up and one is sitting in the front seat while the other is leaning against the car
Drag queens Sasha and Brett with a Toyota in Santa Monica, California, US

All this is by way of a preamble to Martin Roemers’ Homo Mobilis, a remarkable series of photographs of people posed with the various vehicles they drive. Moreover, these photographs, I would claim, bear out the thesis that the car, the van, the lorry, and so forth, are an extension of, and a window to, their owner’s personality and, quite possibly, an indication of their value system as well.

Roemers has ranged far and wide to photograph the various vehicles that catch his eye. Among the many countries he’s visited are the US, India, Ukraine, Senegal, the Czech Republic, China and the Netherlands. And the type of vehicle he photographs is equally eclectic – not just cars and trucks but also campervans, invalid trikes, handcarts and minibuses, people-carriers, ice-cream vans and tractors, road-rollers, donkey-carts, motorbikes and hearses. The variety of vehicles on display is astonishing but one’s eye is inevitably more drawn to the eccentric: the mud-splattered, multi-dented taxis, the rust-badged family saloons, the lurid paint-blistered lorries, the MOT-challenged, spavined minibuses.

However, Roemers’ stroke of genius is to have removed the geographical and urban context of the vehicles in his photographs. Richard Avedon shot his famous 1985 series of portraits, In the American West, with the subjects seated in front of a completely neutral, starkly white backcloth. The effect was to concentrate all attention on the sitter. These human beings became entirely what they presented to the camera lens – there was no distraction, no prop or identifier beyond the features of their face and whatever items of clothing were visible. It was a uniquely desolate and unsettlingly graphic form of portraiture.

Special forces lieutenant Maksym returning to Lviv, Ukraine, from the frontline in his black Toyota 4x4
Special forces lieutenant Maksym returning to Lviv, Ukraine, from the frontline in his Toyota
Courier Sanju in Ujjain, Madhya Pradesh, India. He is pulling a cart piled high with packages
Courier Sanju in Ujjain, Madhya Pradesh, India

Roemers has cleverly adopted the same technique and has isolated his vehicles and their owners and passengers by erecting a huge white cloth backdrop draped over an armature of scaffolding and has parked the cars and trucks in front of it. The vans and lorries, three-wheeled scooters and autorickshaws look as if they’re stuck in some vast, empty snow-field. It’s the same Avedon-effect: all concentration is focused on the vehicle and its textures and patinas, its colours and contents, in a way that makes them seem more like an art installation or some form of bizarre modern sculpture. The fact that these images are, effectively and essentially, about modes of transport seems secondary. It’s the aesthetic dividend that resonates in these photographs. Never has a decrepit jalopy looked more intriguing, and, in a strange way, shot in this manner, it has become a beautiful object in its own right – its form suddenly separate from its mundane function.

The one further observation I have is not so much a critique but a kind of compliment. Roemers’ unique vehicle photographs could run and run, as it were – the subject matter is almost infinite, after all – but one finds oneself wondering if the demographic could be extended. The cars, taxis and lorries in these photographs are largely owned by poorer, hard-working people as their scuffed and dilapidated means of transport testify. What would Roemers make of soccer-moms in their huge 4x4s? Or executive chauffeurs with their glossy Mercedes S-Class limos or 7 Series BMWs? Or well-heeled boy-racers with their Lamborghinis and Maseratis? Or cyclists with their bicycles? It’s a tribute to the complete success of this photographic enterprise that we can ask for more, please.

The writer Stephen Bayley, in his book Death Drive, declared that: “Cars have a talismanic quality. No other manufactured object has the same disturbing allure. More emotions are involved in cars than in anything else we make or use.” Roemers’ work in Homo Mobilis establishes the truth of that statement and also that the allure of a given vehicle doesn’t necessarily have anything to do with price or design or exclusivity. “We are what we eat” is a tried and tested truism; these superb photographs establish that “we are whatever we drive” is just as valid..

Homo Mobilis (Lannoo Publishers) is priced at £50. To support the Guardian, order your copy for £45 at guardianbookshop.com. Delivery charges may apply.


Carpet repair man Abdul in his Premier in Mumbai, India. His car is black with Afghan Carpet House and other things written on it in white
Carpet repair man Abdul in his Premier in Mumbai, India.

Achal, university student Kajal, agriculturalist Srikanth, restaurant owner Santosh, university student Pushpa, and housewife Karisma, with their Hyundai in Nandi, Karnataka, India
Achal, university student Kajal, agriculturalist Srikanth, restaurant owner Santosh, university student Pushpa, and housewife Karisma, with their Hyundai in Nandi, Karnataka, India

Motorcycle taxi driver Akasa and passenger Djenaba on a KTM in Thiès, Senegal
Motorcycle taxi driver Akasa and passenger Djenaba on a KTM in Thiès, Senegal
Ice-cream vendors Hariom and Vinoth in their Tata van in Bengaluru, India. The van is very brightly coloured with intricate paintings
Ice-cream vendors Hariom and Vinoth in their Tata van in Bengaluru, India
Rickshaw driver Daniel with sales employees Steven and Demetrius in a Paddycab in Venice Beach, LA, US.
Rickshaw driver Daniel with sales employees Steven and Demetrius in a Paddycab in Venice Beach, LA, US.
Vegetable sellers Manik and Yashoda in their Bajaj in Nashik, Maharashtra, India. It is like a motorbike trike with an open frame on top where Yashoda sits with all the vegetables
Vegetable sellers Manik and Yashoda in their Bajaj in Nashik, Maharashtra, India

Commercial agent Anta, massage therapist Anna, estate agent Amadou with a yellow Hyundai in Somone, Senegal
Commercial agent Anta, massage therapist Anna, estate agent Amadou with a Hyundai in Somone, Senegal

Mechanic Revi, entrepreneur Gyan, manager Praveen, sales executive Mohammed, and investor Rakesh with a Chevrolet in Bengaluru, India. Pne of them is sat in the convertible’s driving seat while the others are stood around it
Mechanic Revi, entrepreneur Gyan, manager Praveen, sales executive Mohammed, and investor Rakesh with a Chevrolet in Bengaluru, India
Taxi driver Ahong in a Xinfu in Shanghai, China. It is a very small red bubble-shaped car with three wheels
Taxi driver Ahong in a Xinfu in Shanghai, China

Rickshaw puller Tapeshwar and teacher Ruma in Kolkata, India
Rickshaw puller Tapeshwar and teacher Ruma in Kolkata, India

Ice-cream sellers Victoria and Mario and their grandson Giovanni in a Ford van in Santa Monica, California, US. Their can is pink with a purple roof through which their grandson looks
Ice-cream sellers Victoria and Mario and their grandson Giovanni in a Ford van in Santa Monica, California, US

Toy vendor Xuxing with a Mu Ling motorbike in Shanghai, China
Toy vendor Xuxing with a Mu Ling motorbike in Shanghai, China

Organic farmer Peter in his Dodge truck, Peconic, New York, US. On the side of his very rusted truck is a huge stars and stripes flag
Organic farmer Peter in his Dodge truck, Peconic, New York, US

Housewife Zu‘en and her son Naige riding a Shuanghe in Shanghai, China. It is a scooter and her son is sitting facing backwards on the back
Housewife Zu‘en and her son Naige riding a Shuanghe in Shanghai, China

Artist Sofia in a Smart car in Lviv, Ukraine. It is a small red and silver bubble-shaped car
Artist Sofia in a Smart car in Lviv, Ukraine.

Couriers Mohammad, Mohammad and Sabir in a Bajaj truck in Malegaon, Maharashtra, India. It is an open-backed truck and one of them sits in the cab, another on top of it and one stands in the back
Couriers Mohammad, Mohammad and Sabir in a Bajaj truck in Malegaon, Maharashtra, India

Taxi driver Cheikh and market vendor Arame in a Renault in Noto, Senegal. Cheikh is in the front seat Arame in the back of the grey/silver car with both doors open and all her produced stacked on the roof and boot.
Taxi driver Cheikh and market vendor Arame in a Renault in Noto, Senegal

Expressionist artist Pat in a  pink Toyota campervan in Santa Monica, California, US. He is stood in the doorway, vaping
Expressionist artist Pat in a Toyota campervan in Santa Monica, California, US

Office assistant Denise, landscaper Jeramy and Vicky with a white customised Chevrolet in Los Angeles, US.
Office assistant Denise, landscaper Jeramy and Vicky with a Chevrolet in Los Angeles, US.

Restaurant manager Frauke and Zora with a Smart car in Delft, Netherlands. She is stood outside the car holding baby Zora
Restaurant manager Frauke and Zora with a Smart car in Delft, Netherlands

Recording artist Mijan and actor Amazon with a Hyundai in Santa Monica, California, US. Mijan is very glamorously dressed in a red dress and Amazon in a light suit.
Recording artist Mijan and actor Amazon with a Hyundai in Santa Monica, California, US

Courier Bally in Ujjain, Madhya Pradesh, India. He is pulling a trolley with large packages piled high on it.
Courier Bally in Ujjain, Madhya Pradesh, India

Truck driver Moustapha with assistant Boubacar in a Berliet truck in Nguékhokh, Senegal. Moustapha is sat in the cab of the truck and Boubacar on the step up to the cab
Truck driver Moustapha with assistant Boubacar in a Berliet truck in Nguékhokh, Senegal.

Juan, an immigrant from Mexico, with his Ford campervan in Santa Monica, California, US. He is standing outside the brown and cream campervan wrapped in a blanket
Juan, an immigrant from Mexico, with his Ford campervan in Santa Monica, California, US.

Car sales staff Aïcha, Yvonne, Fatimata and Becaye with a red convertibile Mini in Dakar, Senegal.
Car sales staff Aïcha, Yvonne, Fatimata and Becaye with a Mini in Dakar, Senegal.
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